Geneva Debut: Rinspeed BamBoo concept

Rinspeed has announced plans to introduce the BamBoo concept at the 2011 Geneva Motor Show.

The Rinspeed BamBoo is a 'grown-up golf cart' and as the name suggests, many of its interior components are made from bamboo fibers. However this is not some kind of weight saving measure, as the idea behind the Rinspeed BamBoo was to create an open top vehicle, light and easy to maneuver, reminiscent of the 70s for people who love the summer and the beach.

Since the vehicle is called BamBoo, it’s easy to guess that the material will be found somewhere in the workings of the car. Rinspeed states that bamboo fibers are a part of major components of the interior, but we’ll probably have to wait for Geneva to get more information. In fact, we’ll have to wait until the Geneva Motor Show in March to find out a lot about this open-top vehicle. The only other information we could pull from the press release is that, if produced, this vehicle will more than likely be electric for that little bit of modernization needed for this retro design.

These are about all the details released regarding the Rinspeed BamBoo concept, the manufacturer leaving room for speculation. We're sure the Rinspeed BamBoo will be completely revealed next year.





Press Release

"BamBoo" - the Pure Roots of Mobility

The names of the concept cars from Swiss car visionary Frank M. Rinderknecht are more than marketing-driven slick onomatopoeia that polls well with focus groups. At Rinspeed names often have a deeper meaning. That is also true for the latest creation from Rinderknecht. "BamBoo" is the name of his latest ‘baby' that resembles a grown-up golf cart and is bound to evokes plenty of admiration at the next Geneva Motor Show which runs from March 3rd through 13th, 2011.

Nomen est omen - the name says it all - is immediately apparent: Many interior components are made from bamboo fibers. But the four-seater "BamBoo" takes it to a whole new level - to the Meta level so to speak: This open-top vehicle awakens the longing for sun, summer, for lightness and easiness, the desire to be at the beach. It is a reminiscence of the Seventies, of the south of France and St. Tropez. And one would expect to find Brigitte Bardot behind the wheel with playboy Gunther Sachs at her side heading towards Tahiti beach..

Anyone who might think that this is simple retro design for nostalgia's sake underestimates the boss of the Swiss concept powerhouse. Yes, Rinderknecht incorporates the automobile references of the time. But he doesn't leave it at that. He reinterprets them and evolves them into the future. And he focuses in them the yearning to get back to the roots, paired with the absolute desire to be in harmony with creation. That makes electric drive, also for the onboard foldable two wheeler for the last "mile", a must.

Anyone not blinded by horsepower orgies, chrome tinsel and top-speed frenzy should take a closer look. "BamBoo" pushes the ‘reset' button, clears the mind for a new way of thinking. It sports simple, clean lines. No bells, no whistles. Nothing is superfluous. Plain aesthetics in their purest form. As stated before and even in a figurative sense: Nomen est omen. Simply bamboo.

Geneva Debut: Rinspeed BamBoo concept

Rinspeed has announced plans to introduce the BamBoo concept at the 2011 Geneva Motor Show.

The Rinspeed BamBoo is a 'grown-up golf cart' and as the name suggests, many of its interior components are made from bamboo fibers. However this is not some kind of weight saving measure, as the idea behind the Rinspeed BamBoo was to create an open top vehicle, light and easy to maneuver, reminiscent of the 70s for people who love the summer and the beach.

Since the vehicle is called BamBoo, it’s easy to guess that the material will be found somewhere in the workings of the car. Rinspeed states that bamboo fibers are a part of major components of the interior, but we’ll probably have to wait for Geneva to get more information. In fact, we’ll have to wait until the Geneva Motor Show in March to find out a lot about this open-top vehicle. The only other information we could pull from the press release is that, if produced, this vehicle will more than likely be electric for that little bit of modernization needed for this retro design.

These are about all the details released regarding the Rinspeed BamBoo concept, the manufacturer leaving room for speculation. We're sure the Rinspeed BamBoo will be completely revealed next year.





Press Release

"BamBoo" - the Pure Roots of Mobility

The names of the concept cars from Swiss car visionary Frank M. Rinderknecht are more than marketing-driven slick onomatopoeia that polls well with focus groups. At Rinspeed names often have a deeper meaning. That is also true for the latest creation from Rinderknecht. "BamBoo" is the name of his latest ‘baby' that resembles a grown-up golf cart and is bound to evokes plenty of admiration at the next Geneva Motor Show which runs from March 3rd through 13th, 2011.

Nomen est omen - the name says it all - is immediately apparent: Many interior components are made from bamboo fibers. But the four-seater "BamBoo" takes it to a whole new level - to the Meta level so to speak: This open-top vehicle awakens the longing for sun, summer, for lightness and easiness, the desire to be at the beach. It is a reminiscence of the Seventies, of the south of France and St. Tropez. And one would expect to find Brigitte Bardot behind the wheel with playboy Gunther Sachs at her side heading towards Tahiti beach..

Anyone who might think that this is simple retro design for nostalgia's sake underestimates the boss of the Swiss concept powerhouse. Yes, Rinderknecht incorporates the automobile references of the time. But he doesn't leave it at that. He reinterprets them and evolves them into the future. And he focuses in them the yearning to get back to the roots, paired with the absolute desire to be in harmony with creation. That makes electric drive, also for the onboard foldable two wheeler for the last "mile", a must.

Anyone not blinded by horsepower orgies, chrome tinsel and top-speed frenzy should take a closer look. "BamBoo" pushes the ‘reset' button, clears the mind for a new way of thinking. It sports simple, clean lines. No bells, no whistles. Nothing is superfluous. Plain aesthetics in their purest form. As stated before and even in a figurative sense: Nomen est omen. Simply bamboo.

Wimmer Ariel Atom

German tuner Wimmer RS has added a few extra horses to the Ariel Atom 3 that go a long way on this very lightweight car.

The vehicle has been targeted by Wimmer RS, receiving a power boost in order to deliver a top experience. The aftermarket developer has played with the turbo, fuel pump, air intake, has installed a new exhaust system that uses Rennkat components and has remapped the ECU. The vehicle’s powerplant now allows the driver to play with 340 hp and 282 Nm (208 lb-ft).

With a total weight of 469 kilos and a two-liter four-cylinder Honda engine with 300 ponies kicking under the hood, the Atom was bound to get some sort of power boost eventually. Winner RS has done that with an engine optimization software, a modified supercharger, fuel pump conversion, and sport exhaust system done together with Rennkat.

The Wimmer RS Ariel Atom is able to get from 0 to 100 km/h in 2.8 seconds and to 200 km/h in just 7.1 seconds. The Wimmer RS Ariel Atom features unique internal shock absorbers, a push-rods operated suspension system, and damper struts. The Wimmer RS Ariel Atom price has not been announced.




Press Release

Extra power - high performance sports car Ariel Atom 3 300 by Wimmer RS
Wimmer RS has tuned the Atom 3 300 up to 340 hp

The Ariel Atom is one of the fastest street cars, maybe the strongest sprint 4-cylinder series car in the world. The standard Atom 3 300 is driven by a turbocharged up to 300 hp two-liter four-cylinder Honda engine. With a weight of only 469 kg, it can easily keep up not only with super sports cars - after the power increase at Wimmer RS it can put some of them in the shade.

A vehicle like a rocket: only 469 kg weight, no doors, no luxury. The Atom is equipped with the unique internal shock absorbers. The suspension is operated via push-rods - the damper struts are at the top. The tube frame replaces the body. This provides rigidity, low weight and maximum safety for corner speeds.

The power increase at Wimmer RS includes the following reconstruction measures: Wimmer engine optimization software, compressor overhaul, fuel pump conversion and sport exhaust system together with Rennkat. Whopping 340 hp and 282 Nm are the result. With such powerful Japanese engine in the rear, this 469-kg rocket accelerates from zero to 100 km/h in 2.8 seconds - Atom achieved 200 km/h in just 7.1 seconds

Direct air suction sounds like a hissing, and by this modification, exhaust system with optimized back pressure from Wimmer RS allows to hide the entire power behind the seat, so you will hear a wonderful sound.

Photos by: Jordi Miranda

For more information please contact:

Wimmer Rennsporttechnik Solingen GmbH
Löhdorferstr. 231
42699 Solingen
Tel.: 0212 - 264 3000
Fax: 0212 - 264 3488
www.wimmer-rst.de
info@wimmer-rst.de

Wimmer Ariel Atom

German tuner Wimmer RS has added a few extra horses to the Ariel Atom 3 that go a long way on this very lightweight car.

The vehicle has been targeted by Wimmer RS, receiving a power boost in order to deliver a top experience. The aftermarket developer has played with the turbo, fuel pump, air intake, has installed a new exhaust system that uses Rennkat components and has remapped the ECU. The vehicle’s powerplant now allows the driver to play with 340 hp and 282 Nm (208 lb-ft).

With a total weight of 469 kilos and a two-liter four-cylinder Honda engine with 300 ponies kicking under the hood, the Atom was bound to get some sort of power boost eventually. Winner RS has done that with an engine optimization software, a modified supercharger, fuel pump conversion, and sport exhaust system done together with Rennkat.

The Wimmer RS Ariel Atom is able to get from 0 to 100 km/h in 2.8 seconds and to 200 km/h in just 7.1 seconds. The Wimmer RS Ariel Atom features unique internal shock absorbers, a push-rods operated suspension system, and damper struts. The Wimmer RS Ariel Atom price has not been announced.




Press Release

Extra power - high performance sports car Ariel Atom 3 300 by Wimmer RS
Wimmer RS has tuned the Atom 3 300 up to 340 hp

The Ariel Atom is one of the fastest street cars, maybe the strongest sprint 4-cylinder series car in the world. The standard Atom 3 300 is driven by a turbocharged up to 300 hp two-liter four-cylinder Honda engine. With a weight of only 469 kg, it can easily keep up not only with super sports cars - after the power increase at Wimmer RS it can put some of them in the shade.

A vehicle like a rocket: only 469 kg weight, no doors, no luxury. The Atom is equipped with the unique internal shock absorbers. The suspension is operated via push-rods - the damper struts are at the top. The tube frame replaces the body. This provides rigidity, low weight and maximum safety for corner speeds.

The power increase at Wimmer RS includes the following reconstruction measures: Wimmer engine optimization software, compressor overhaul, fuel pump conversion and sport exhaust system together with Rennkat. Whopping 340 hp and 282 Nm are the result. With such powerful Japanese engine in the rear, this 469-kg rocket accelerates from zero to 100 km/h in 2.8 seconds - Atom achieved 200 km/h in just 7.1 seconds

Direct air suction sounds like a hissing, and by this modification, exhaust system with optimized back pressure from Wimmer RS allows to hide the entire power behind the seat, so you will hear a wonderful sound.

Photos by: Jordi Miranda

For more information please contact:

Wimmer Rennsporttechnik Solingen GmbH
Löhdorferstr. 231
42699 Solingen
Tel.: 0212 - 264 3000
Fax: 0212 - 264 3488
www.wimmer-rst.de
info@wimmer-rst.de

McLaren MP4-12C Price Confirmed

McLaren has announced the pricing for the McLaren MP4-12C, which starts at €200,000 in Germany and £168,500 in the UK.

Power for the 2011 McLaren MP4-12C comes from a 3.8L V8 twin-turbo engine producing around 600-hp mated to a 7-speed Seamless Shift dual-clutch gearbox (SSG). 0 to 60 mph is expected to come in the low 3 second range with a top speed of more than 200 mph. Sales in the United States begin in the summer of 2011 with prices to range between $225,000 and $250,000.

The McLaren MP4-12C can sprint from 0 to 200 Km/h (124 mph) in 10 seconds, (0 to 62 mpg in 2.8 seconds) while CO2 emissions are under 300 grams per Km.

The MP4-12C is expected to go on sale in the U.S. next summer at an estimated $245,000, after a spring launch in Europe. McLaren Automotive said that pricing for North America, Canada, Asia Pacific, the Middle East and South Africa will be confirmed at a later date.






Press Release

McLAREN AUTOMOTIVE ANNOUNCES MP4-12C PRICING FOR UK AND EUROPE

• McLaren MP4-12C priced at £168,500* and from €200,000 in EU

• McLaren-designed one-piece carbon chassis (the carbon MonoCell) introduces new performance, safety, and weight standards to the ‘core' sports car segment

• 'Pure' McLaren concept offers unique innovation and service to high-performance sports car buyers

WOKING, UK (24 November, 2010) - The McLaren MP4-12C, the first in a range of high-performance sports cars from McLaren Automotive, goes on sale in the UK and Europe in spring 2011 at a groundbreaking price for a carbon chassis-based car. At £168,500* in the UK, and from €200,000 in the EU, it will be the only car in its competitor set to:

• offer a carbon chassis (the MonoCell)

• be conceived, designed and developed within a Formula 1 factory

• offer the heady combination of 600PS, from a 3.8-litre engine producing less than 300g/km CO2 in a car with a dry weight of around 1300kgs

Antony Sheriff, Managing Director of McLaren Automotive said: "When we embarked on this challenge to design, develop, build, sell, and service the world's most exciting and high-quality high-performance sports cars - from a brand new factory at our Formula One headquarters - we knew expectations would be high. To deliver a true McLaren sports car, and, frankly, a reason to exist amongst great competition, it was clear we needed a unique concept that offered tangible advantages. With a unique carbon chassis as the foundation, and a powerful, but highly efficient McLaren engine at its heart, the 12C offers staggering value: no other carbon-based car can compete at this price-point, or with the 12C's technology and performance.

"Add to that a focus on ensuring that our customers will be offered spectacular care by a focused, financially strong global dealer network, and I believe we have launched a new type of car company, not just a new car. Announcing such competitive prices is a major step for us and another milestone achieved," Sheriff concluded.

The 12C's MonoCell introduces genuine innovation to the automotive industry and new performance standards below £200,000. It is ‘pure' McLaren, with all parts, from engine to switchgear, designed by McLaren.

12C prices in UK and European markets, inc. VAT:
United Kingdom £168,500*
Germany €200,000
France/Monaco €201,000
Italy €201,680
Belgium €203,360

*RRP includes VAT at 20%: on-the-road price adds road fund licence (£950) and first registration fee (£55)

The 12C can be specified with a wide range of personalisation options, pricing for which will be confirmed at launch. There are 17 high-grade exterior paint finishes, including ‘McLaren Orange' - a solid hue that was made famous by the McLaren racing cars of the 1960s and ?70s.

A choice of 14 interior trims can be specified inside the cabin. Performance upgrades include a sports exhaust system, carbon ceramic brake discs, polished-finish callipers and two lightweight forged wheel options. The ‘standard' 12C features just one piece of carbon - the MonoCell - but carbon fibre options will include mirror casings, engine bay panels and engine cover.

McLaren continues carbon innovation; 30 years since McLaren MP4/1 introduced carbon monocoque to motor racing; carbon MonoCell contributes to performance, efficiency, cabin space and driveability

McLaren introduced a carbon monocoque to motorsport in the 1981 MP4/1 Formula 1 car. In 1993, the McLaren F1 debuted a carbon chassis on a road car. In 2009, the last of over 2,200 Mercedes-Benz SLR McLarens was produced at the McLaren Technology Centre (MTC); the best-selling carbon-based car ever. Now McLaren's expertise in working with this lightweight and strong material has led to the industrialisation of carbon chassis construction: where production of one McLaren F1 carbon chassis took thousands of man hours, each 12C MonoCell will be moulded in less than four hours. This step-change in manufacturing makes this technology available to sports car buyers in a new segment, and McLaren Automotive is committed to building all of its future cars around a carbon chassis.

The 12C is the first ‘pure McLaren' road car, with every one of its components designed specifically for the 12C. No compromise has been taken in developing the 12C. An intelligent design philosophy means performance is delivered in abundance, but not at the expense of efficiency: nearly 600 hp at less than 300 g/km CO2 are unprecedented statistics. The MonoCell also contributes to a spacious driver-focused interior that defies the 12C's compact exterior dimensions.

Designed, engineered, developed and manufactured by a team featuring extensive experience in McLaren's racing successes, up to 1,000 12Cs will be built in the car's first full year. A £40m manufacturing plant, the McLaren Production Centre (MPC), is currently under construction on a site adjacent to the MTC and will be fully operational by the middle of 2011. The future range of around 4,000 high-performance McLaren sports cars will all be built annually at MPC.

An initial network of 35 retailers with a passion for McLaren's plans, and a reputation for excellent customer service, will be appointed to represent McLaren across 19 countries worldwide. In the UK, McLaren will be represented initially in Birmingham, London, and Manchester, with details of all retailers on the McLaren Automotive website:

http://www.mclarenautomotive.com/uk/insider/archive/2010/11/09/RetailerContactDe

McLaren MP4-12C Price Confirmed

McLaren has announced the pricing for the McLaren MP4-12C, which starts at €200,000 in Germany and £168,500 in the UK.

Power for the 2011 McLaren MP4-12C comes from a 3.8L V8 twin-turbo engine producing around 600-hp mated to a 7-speed Seamless Shift dual-clutch gearbox (SSG). 0 to 60 mph is expected to come in the low 3 second range with a top speed of more than 200 mph. Sales in the United States begin in the summer of 2011 with prices to range between $225,000 and $250,000.

The McLaren MP4-12C can sprint from 0 to 200 Km/h (124 mph) in 10 seconds, (0 to 62 mpg in 2.8 seconds) while CO2 emissions are under 300 grams per Km.

The MP4-12C is expected to go on sale in the U.S. next summer at an estimated $245,000, after a spring launch in Europe. McLaren Automotive said that pricing for North America, Canada, Asia Pacific, the Middle East and South Africa will be confirmed at a later date.






Press Release

McLAREN AUTOMOTIVE ANNOUNCES MP4-12C PRICING FOR UK AND EUROPE

• McLaren MP4-12C priced at £168,500* and from €200,000 in EU

• McLaren-designed one-piece carbon chassis (the carbon MonoCell) introduces new performance, safety, and weight standards to the ‘core' sports car segment

• 'Pure' McLaren concept offers unique innovation and service to high-performance sports car buyers

WOKING, UK (24 November, 2010) - The McLaren MP4-12C, the first in a range of high-performance sports cars from McLaren Automotive, goes on sale in the UK and Europe in spring 2011 at a groundbreaking price for a carbon chassis-based car. At £168,500* in the UK, and from €200,000 in the EU, it will be the only car in its competitor set to:

• offer a carbon chassis (the MonoCell)

• be conceived, designed and developed within a Formula 1 factory

• offer the heady combination of 600PS, from a 3.8-litre engine producing less than 300g/km CO2 in a car with a dry weight of around 1300kgs

Antony Sheriff, Managing Director of McLaren Automotive said: "When we embarked on this challenge to design, develop, build, sell, and service the world's most exciting and high-quality high-performance sports cars - from a brand new factory at our Formula One headquarters - we knew expectations would be high. To deliver a true McLaren sports car, and, frankly, a reason to exist amongst great competition, it was clear we needed a unique concept that offered tangible advantages. With a unique carbon chassis as the foundation, and a powerful, but highly efficient McLaren engine at its heart, the 12C offers staggering value: no other carbon-based car can compete at this price-point, or with the 12C's technology and performance.

"Add to that a focus on ensuring that our customers will be offered spectacular care by a focused, financially strong global dealer network, and I believe we have launched a new type of car company, not just a new car. Announcing such competitive prices is a major step for us and another milestone achieved," Sheriff concluded.

The 12C's MonoCell introduces genuine innovation to the automotive industry and new performance standards below £200,000. It is ‘pure' McLaren, with all parts, from engine to switchgear, designed by McLaren.

12C prices in UK and European markets, inc. VAT:
United Kingdom £168,500*
Germany €200,000
France/Monaco €201,000
Italy €201,680
Belgium €203,360

*RRP includes VAT at 20%: on-the-road price adds road fund licence (£950) and first registration fee (£55)

The 12C can be specified with a wide range of personalisation options, pricing for which will be confirmed at launch. There are 17 high-grade exterior paint finishes, including ‘McLaren Orange' - a solid hue that was made famous by the McLaren racing cars of the 1960s and ?70s.

A choice of 14 interior trims can be specified inside the cabin. Performance upgrades include a sports exhaust system, carbon ceramic brake discs, polished-finish callipers and two lightweight forged wheel options. The ‘standard' 12C features just one piece of carbon - the MonoCell - but carbon fibre options will include mirror casings, engine bay panels and engine cover.

McLaren continues carbon innovation; 30 years since McLaren MP4/1 introduced carbon monocoque to motor racing; carbon MonoCell contributes to performance, efficiency, cabin space and driveability

McLaren introduced a carbon monocoque to motorsport in the 1981 MP4/1 Formula 1 car. In 1993, the McLaren F1 debuted a carbon chassis on a road car. In 2009, the last of over 2,200 Mercedes-Benz SLR McLarens was produced at the McLaren Technology Centre (MTC); the best-selling carbon-based car ever. Now McLaren's expertise in working with this lightweight and strong material has led to the industrialisation of carbon chassis construction: where production of one McLaren F1 carbon chassis took thousands of man hours, each 12C MonoCell will be moulded in less than four hours. This step-change in manufacturing makes this technology available to sports car buyers in a new segment, and McLaren Automotive is committed to building all of its future cars around a carbon chassis.

The 12C is the first ‘pure McLaren' road car, with every one of its components designed specifically for the 12C. No compromise has been taken in developing the 12C. An intelligent design philosophy means performance is delivered in abundance, but not at the expense of efficiency: nearly 600 hp at less than 300 g/km CO2 are unprecedented statistics. The MonoCell also contributes to a spacious driver-focused interior that defies the 12C's compact exterior dimensions.

Designed, engineered, developed and manufactured by a team featuring extensive experience in McLaren's racing successes, up to 1,000 12Cs will be built in the car's first full year. A £40m manufacturing plant, the McLaren Production Centre (MPC), is currently under construction on a site adjacent to the MTC and will be fully operational by the middle of 2011. The future range of around 4,000 high-performance McLaren sports cars will all be built annually at MPC.

An initial network of 35 retailers with a passion for McLaren's plans, and a reputation for excellent customer service, will be appointed to represent McLaren across 19 countries worldwide. In the UK, McLaren will be represented initially in Birmingham, London, and Manchester, with details of all retailers on the McLaren Automotive website:

http://www.mclarenautomotive.com/uk/insider/archive/2010/11/09/RetailerContactDe

LA 2010: 2011 Fiat 500

Fiat has launched the online configurator for the new 500 hatchback for the North American market. A variety of colors and trims were on hand, and being surrounded by all of these 500s at once only makes us more eager to get some seat time in the diminutive little Italian Job.

Three trim levels (Pop, Sport and Lounge) will be available, but they will all be powered by a 1.4-liter MultiAir engine with 101 hp (75 kW / 102 PS) and 98 lb-ft (133 Nm) of torque. It is connected to a five-speed manual, but a six-speed automatic (a U.S. exclusive) is optional.

The engine produces 101 hp and 97 lb-ft of torque, which doesn't sound like huge power, but curb weight is only about 2,400 pounds. Five-speed manual and six-speed automatic transmissions will be offered. The coupe comes first, followed by the convertible in spring 2011. The performance-tuned Abarth comes in early 2012, with the battery-electric 500 rounding out the range in late 2012.

The North American Fiat 500 Sport will have sports suspension, subtly revised front and rear bumper designs, a slightly larger front grille and a revised aerodynamic package including wider sills. This model will also get 16-inch aluminum alloy wheels, red brake calipers, a chrome exhaust tip and black shadowline window trim.

Available this spring, the 500 will be priced from $15,500 which is $4,600 less than the MINI Cooper.

Source: Fiat




Press Release

Fiat Returns to the United States with the New 500

Fiat is making its comeback to the North American market at the Los Angeles International Auto Show slated to run from 17 to 28 November. Marking its return is the new 500, a statement of style and "Made in Italy" technological innovation, the heir of a model that became legendary as a veritable icon of motoring.

"The Fiat 500 has always been the right car at the right time," stated Laura Soave, manager of the Fiat brand in North America. "With the new Fiat 500 a truly exclusive car in one of the most rapidly growing segments in North America is being introduced. It offers prestigious Italian design, value and efficiency, all smartly calibrated for our market."

The Fiat 500 satisfies the new generations of Americans who want a captivating, customised, ecologically sustainable and technologically advanced vehicle that reflects their image. "Like the historic model, the new Fiat 500 redefines the concept of transportation and gives a new sense to expression and individual opportunities," Soave added. "At a time when America is returning to simplicity with renewed attention focussed on the environment, the new car identifies with the current minimalist bent and offers an advanced and eco-sustainable technology enveloped by an aura of top quality, precision and style."

Produced in Mexico and proposed at a starting price of $15,500, this alluring segment A "four seater" ensures a driving experience and sensations that are unparalleled owing to its ideal size for the city, thrilling driving dynamics, brand-new 1.4 litre MultiAir engine, innovative Blue&Me hands-free communication system and seven airbags supplied as standard (two in front, two window-bags, two side bags and one for protecting the knees), not to mention the reactive head restraints that activate in case of shunting accidents. This package is further perfected with high quality characteristics calibrated for the U.S. market, including the brand-new six-speed automatic transmission.

The Fiat 500 range in the United States offers three trim levels (Pop, Sport and Lounge), one engine type (101 HP 1.4 MultiAir), 14 exterior colours (metallic, pastel colours and with pearly triple-coat finishes), 14 colour combinations and materials for the seats, two interiors (black or ivory) and a complete line of exclusive accessories made by Mopar to further customise one's car, including decal packages, stylish accessories for interiors and exteriors and merchandising in original Fiat style available at local dealers. One of the most interesting contents is the Blue&Me Tom-Tom, the multifunctional portable navigation system with an original design developed for the model with an innovative vehicle integration technology. Among other things, the Fiat 500 customer can make use of the free eco:Drive software application that collects the journey data through the Blue&Me interface of the car and analyses them to give the user handy personalised tips to cut travel costs and the environmental impact of his driving style. Last but not least, the model offers a standard total warranty of four years/50,000 miles and four years of unlimited roadside assistance in addition to a three-year/36,000-mile maintenance plan with parts subject to wear and vehicle downtime reimbursed.

The new Fiat 500 is a perfect combination of advanced technology and Italian style that can be personally configured by American customers on the website www.fiatusa.com


All the operations for adapting the model to the North American market

Expertly adapted for the roads of North America, the Fiat 500 boasts contemporary design, excellent finishes, ideal proportions for moving about town and timeless value. Specifically, some of the major adaptations for the USA are:

- body structure redesigned to increase resistance;
- suspensions made to measure and exclusive for the U.S.A. market to simultaneously maintain the Fiat 500's agility and ensure that its passenger compartment is comfortable and quiet during long journeys on the motorway;
- more than 20 specific modifications/additions to the body components to reduce noise, vibrations and harshness (NVH);
- new anti-lock braking system (ABS) on the four wheels with front calipers redesigned for optimum performance during braking;
- fuel tank increased to 10.5 gallons to increase range;
- heating and cooling system perfected for the extreme North American climates;
- seats for the driver and front passenger redesigned with a new armrest and new cushions to improve comfort over long distances;
- new front seats fitted with the "Easy Entry" system;
- new steering wheel controls and steering effort calibration optimised to increase stability at highway speeds (as to the side winds);
- new BOSE® Energy Efficient Series audio system with six speakers and subwoofer of excellent quality.


An innovative power unit with a view to sustainable mobility

Adapted to the needs of American customers, the Fiat 500 is fitted out with a new four cylinder in line 1.4-litre engine equipped with the innovative MultiAir technology developed and patented by FPT - Fiat Powertrain Technologies that assures excellent performance in terms of power, fuel consumption, quality and precision.
MultiAir technology increases fuel consumption and power efficiency by 10%, and at the same time guarantees 10% less CO2 emissions compared to similar engines that do not have this system. This technology won the "Best of What's New in 2010" prize awarded by Popular Science magazine. This honour acknowledges advanced products and technologies that represent a significant leap forward in their categories. The engine is perfectly calibrated to the Fiat 500's lighter weight and its city car size, supplying 101 HP (75 kW) of power at 6500 rpm and a torque of 133 Nm at 4000 rpm.

The 1.4 MultiAir can be combined with two sturdy, reliable and sophisticated transmissions for the North American market. They have been designed exclusively to offer greater efficiency and more enjoyable driving. In particular, a new six-speed automatic transmission is available for just the United States. It ensures fluid gear shifts and considerable savings in fuel costs. For a more exciting driving style, the Auto Stick function allows the gears to be shifted manually. When selecting the "Sport" mode by pressing its button on the instrument panel, the transmission gear shift programme and steering response are automatically regulated to achieve even sportier driving dynamics. The second gearbox - five-speed manual - is fitted with new transmission ratios for the American market, with better fuel consumption and increased acceleration. This transmission offers, as standard equipment, a new self-adjusting hydraulic clutch that makes it possible to always exert the same force on the pedal for the entire useful life of the clutch, thus guaranteeing virtually maintenance-free operation. When the "Sport" mode is selected with the manual gearbox, the pedal-accelerator ratio and steering response is calibrated and driving becomes more enjoyable.


Three exclusive trim levels for a successful model

The Fiat 500 is available in three versions in the United States: Pop, Sport and Lounge.
In detail, the Pop version designed for those seeking Italian style, efficiency and customisation offers: manual gearbox, 15" wheels, hub caps with chrome details and all-season tyres, seven standard air bags, air conditioning, AM/FM radio and CD/MP3 player with auxiliary audio input, electric windows, central locking, heated door mirrors, cruise control and reconfigurable EVIC (Electronic Vehicle Information Center) with trip computer, reserve and average fuel savings indication and tyre pressure monitoring (TPM).

For enthusiasts looking for Italian style with sporty suspensions and a richer package of accessories, the new Fiat 500 Sport offers modified springs, set-up of the shock absorbers, steering calibration and set-up of the exhausts to ensure greater driving stability and more reactive handling. The Sport model also includes a manual gearbox and in addition to the equipment of the Pop version, front and rear stripes stating a strong personality with oversized honeycomb grilles and accentuated aerodynamic features.

In addition to the 16-inch alloy wheels with pockets painted Mineral Gray and all season tyres, the Fiat 500 Sport incorporates bodyside sill cladding and a new liftgate-mounted roof spoiler for a sporty appearance. Completing this version's design are the brake calipers painted Performance Red attached to a sport-tuned suspension, chromed exhaust tip and fog lamps. Inside, the new 500 Sport features sport-styled seating combined with a grey/black interior environment, a BOSE® Energy Efficient Series audio system with six speakers and subwoofer, leather steering wheel with audio controls, Blue&Me hands-free communication technology with USB port and iPod functionality.

Tailored for individuals who want their Fiat 500 to reflect their fashion-oriented lifestyles, the Lounge version offers premium amenities (in addition to the Fiat 500 Pop features) including the all-new six-speed automatic transmission with driver-selectable gear changes, front- and rear-fascia chromed accents, chrome mirror caps, fog lamps, fixed glass roof, 15-inch alloy wheels with all-season tyres, premium cloth seats, leather-wrapped steering wheel with audio controls, SIRIUS Satellite radio, BOSE® Energy Efficient Series audio system with six high-performance speakers and subwoofer, security alarm, Blue&Me hands-free communication technology with USB port and iPod functionality.